For a rich kid doing something stupid is really a hit because they think that it makes them cool. They don't care if that is detrimental to health or not. They don't certainly care about others that might suffer from their stupid act. What is important is that they can show-off to their friends. One of the most popular pastime for rich kids is called - Ghost Ride a whim.
In this game, the only rule is not to hit the rock. You need to get out of your truck while is is running and get those blings on the road.